I was reading comments on a forum the other day. Someone asked about hiring an editor to edit his book and was that really necessary. And if it was necessary, where could he find a good, inexpensive editor? The comments rapidly shifted from making the contents of the book as highly polished and professional as possible to “hire a good cover artist,” “a great cover will sell your book,” and “you need an eye-popping cover!”
Okay, an excellent cover is a plus. A lousy cover will turn off most potential buyers. I know that. No argument. But guess what will turn off all your buyers? Lousy content. Sloppy writing. Cardboard characters who don’t act like any human beings who ever lived. Stilted dialogue. Bad spelling. Typographical errors. Wack-a-doodle punctuation.
Go to Amazon. Read a few book reviews. Any reviews. Any genre. Any writer. How many will say, “This book was full of bad grammar and spelling mistakes. 1 star!” Short answer: Lots. How many will say, “What a great cover! I didn’t even mind that the writer couldn’t tell a semi-colon from a hole in the ground!” Go ahead. Find one.
It’s true that I’m a freelance copy-editor. I don’t make much money at it. I’m not looking to make much money at it. I’m more interested, honestly, in helping indie writers improve their writing than in being able to light fires with hundred dollar bills. Or even one dollar bills.
But, seriously, sometimes I wonder if some indies are ever going to “get” it. It’s not the flash. It’s not the paint job. It’s the content. It’s the actual work that matters. The words. The sentences.
You can paint up a jalopy. You can re-chrome everything. You can tart that sucker up till it shines like a second sun even on a cloudy day. But if it doesn’t have an engine, it won’t run.
A book is exactly the same. You can slap a brilliant cover on sloppy work and it’s still sloppy work. And your readers will recognize that it’s sloppy work and will “reward” you accordingly.