“I’ve written a GREAT book!”

Really? You have? Well, don’t be the one to say so in your ads. One of the things that will totally turn me off a book is an ad/promo like this one WHEN POSTED TO A WRITER’S SOCIAL MEDIA AND WRITTEN BY THE WRITER HIM/HERSELF: This is a great book for horror readers! OR This is a wonderful book for children ages three to five.

When I promote other writers’ books, I might very well say the same things, but when a writer says that about his/her own book, it sounds desperate or self-aggrandising. I mean, what writer doesn’t think his/her own book is great and wonderful? Still, let others toot your horn; don’t do it yourself.

Let your readers say how wonderful, amazing, insightful, awe-inspiring, great, moving, and hilarious (all words I’ve seen just in the last few months applied by writers to their own work) your book is.

Photo credit: Patrick_Denker at EveryStockPhoto.com